Aloe vera - know all about this nature's wonder

What is Aloe Vera?
Latin name: Aloe barbadensis.

Aloe Vera is a cactus-like plant but is actually part of the lily family. There are over 300 varieties of the Aloe plant, but it is the Aloe barbadensis variety that exhibits the best medicinal properties.

Benefits of Aloe Vera
External Benfits:

Burn and Wound Healing: Aloe Vera is best known for its soothing and healing effects on burns and other wounds. Studies show that Aloe Vera when applied to a wound increases both the rate of wound closure and the tensile strength of the wound via the proliferation of cells, including skin, liver, nerve and blood cells.

Aging Of The Skin: Aging of the skin is characterized by thinning and wrinkling of the epidermis, combined with the appearance of lines, creases, age spots and furrows in the face. Components of Aloe Vera have been found to reverse degenerative skin changes by stimulating collagen and elastin synthesis, in essence turning back the clock on the effects aging has on skin.

Immune System Restoration: Research has proven that Aloe Vera prevent suppression of the skin's immune system. This suppression may be one of the causes of skin cancer. In addition, topical application of the Aloe Vera can be made up to 24 hours after exposure to ultraviolet light without reducing the degree of prevention regarding immune system suppression.

Moisturizer: One of the main reasons Aloe Vera has become so popular among consumers is that it possesses incredible moisturizing properties. Studies show that Aloe Vera improves the skin's ability to hydrate itself, aids in the removal of dead skin cells and has an effective penetrating ability that helps transport healthy substances through the skin. Each of these factors make Aloe Vera an ideal ingredient in cosmetic and dermatological products. In fact, Aloe Vera is currently one of the most important ingredients in the cosmetics industry, being utilized in over 95% of the dermatologically valuable extracts manufactured worldwide.

Arthritis, Joint and Muscle Pain: Aloe Vera is believed to reduce severe joint and muscle pain associated with arthritis, as well as pain related to tendinitis and injuries. When applied directly to the area of pain, Aloe Vera penetrates the skin to soothe the pain. Studies have also found that ingestion of Aloe Vera on a daily basis can help prevent and cause a regression of adjutant arthritis.

Anti-Inflammatory: Aloe Vera promotes a variety of anti-inflammatory responses in the body, reducing swelling from injuries and promoting recovery from infections. Such anti-inflammatory responses not only aid in the relief of pain and discomfort, but also enhance the overall wound process.

Biological Vehicle: Acts as a biological vehicle to aid penetration and absorption of other bio-active ingredients into deep tissue.

Internal Benefits:

Arthritis, Joint and Muscle Pain: Aloe Vera is believed to reduce severe joint and muscle pain associated with arthritis, as well as pain related to tendinitis and injuries. When applied directly to the area of pain, Aloe Vera penetrates the skin to soothe the pain. Studies have also found that ingestion of Aloe Vera on a daily basis can help prevent and cause a regression of adjutant arthritis.

Relieve Gastrointestinal Problems: Aloe Vera juice can relieve gastrointestinal problems and may be one of the plant's most ancient uses. Even today, people drink the juice to help relieve ulcerous, gastrointestinal and kidney problems. People have described improved regularity, greater intestinal comfort and enhanced energy levels after ingesting Aloe Vera juice. In addition, many who have suffered from indigestion, irritable bowel syndrome, increased stomach acid, peptic and duodenal ulcers, and colitis have reported relief from these conditions following ingestion of Aloe Vera juice.

Coronary Heart Disease: Coronary heart disease is one of the major causes of death in the United States. However, studies suggest that the ingestion of Aloe Vera gel may have a beneficial effect to the accumulation of blood fat lipids associated with the disease. Test groups given Aloe Vera showed a decrease in total cholesterol, triglyceride, phospholipid and nonesterified fatty acid levels, each of which, when elevated, seem to accelerate the accumulation of fatty material in large and medium sized arteries, including the coronary arteries of the heart.

Antioxidant: Antioxidant, anti-microbial and anti-viral--Aloe vera contains vitamin C, E, zinc and seven superoxide dismutases.

Blood circulation - a number of constituents have beneficial effects on blood pressure and coagulation.

Detoxification - amino acids assist the liver and kidneys.

Digestion - One of its most popular useages these days is in helping any type of digestive or bowel disorder. Aloe Vera has received an enormous amount of positive Press for its benefits in helping IBS, irritable bowel syndrome. It is also useful with other digestive problems, including peptic ulcers or any type of stomach inflammation. Its properties are those of healing and soothing and so it is worth using as a part of a healing programme on any digestive complaint.

Laxative - It has a gentle laxative effect on the bowels.

Immune system - contains many ingredients providing antibacterial, antiviral and analgesic elements.

Burns and Sunburn - The soothing and healing qualities of Aloe Vera are well known for any type of burn and is especially popular for sunburn.

The precise method by which Aloe Vera works is not yet fully understood, but it is a great stimulator of the body's own immune system, which counteracts disease and disorder.

Aloe Vera - Properties
Aloe Vera contains an array of materials, including the following.

Acids - antimicrobial, anti-helminitic (anti-parasitic worms), wound healing for skin tissue and ulcers.
Amino Acids - required for repair and growth. Aloe Vera contains twenty of the twenty two essential amino acids.
Enzymes - catalysts enabling chemical reactions to take place.
Lectin - anti-tumour effects.
Lipids - principle structural components of living cells.
Minerals - calcium, magnesium, potassium and sodium are all present in significant quantities.
Lactates and Salicylates - analgesic properties.
Phenolics - mild antiseptics and antimicrobials.
Polysaccharides - long chain sugars broken down to smaller ones via enzymes.
Urea-Nitrogen - pain killing effect.
Vitamins - contains 8 of the 13 recognised vitamins.

Skin Tightening – Turning Back the Clock

There are many methods of skin tightening used by dermatologists. In fact, there are also products you can use at home now that result in minimal skin tightening if you cannot seek the services of a doctor. The methods range from lotions containing anti-oxidants and a variety of vitamins and collagen producing boosters to invasive procedures such as cosmetic surgery.

Skin tightening creams should be used throughout your lifetime. But at some point, whether you use them or not, age will catch up with your skin. Damage from sun exposure and natural aging results in a breakdown of collagen which is what gives our skin its soft and plump look. As the amount of collagen is reduced, the skin begins to sag. At that point, you may need to seek one of the other methods of skin tightening.

Of course, the most radical method is cosmetic surgery. Fortunately for those wanting to avoid surgery, researchers have been busy developing non-invasive means of skin tightening. For example, a popular method is botox injections which actually relax facial muscles to decrease the appearance of wrinkles. There are several other kinds of derma fillers on the market also which are injected under the surface of the skin. These include Sculptra, Lipodissolve and Fraxel Laser treatments.

Another one of the popular methods of non-surgical skin tightening uses radio waves to "remodel" the underlying skin structure. This procedure is called Thermage. Another skin tightening procedure called Titan uses infrared light to produce similar results. Laser technology is constantly being improved and adapted to methods of non-invasive skin treatments.

Herbs as an ACNE Treatment

Acne is a devastating skin disorder that can zap away our self esteem. While there are hundreds of over the counter and clinical treatments available, many people prefer to use homeopathic or non chemical ways to treat acne. While there are several herbs that can be useful in the fight against acne, beware of herbal remedies that promise to eradicate acne overnight. Many herbs should not be taken over a long period of time, so it’s best to consult a doctor or dermatologist when using herbs to fight acne. In this article, we’ll take a look at a few herbs that are known to work as an acne treatment.

Several herbs are well known for their anti-inflammatory properties and can help the swelling and redness that is associated with acne. Some of these herbs include calendula, better known as pot marigolds, and can be found in ointments, liquids, and infusions; German chamomile, or wild chamomile, a member of the sunflower family, is often seen in a tea form; witch hazel, is a popular ornamental plant.

Its bark and leaves are used as an astringent while the extract can be found in liquid or tea form. Licorice root comes for a plant native to southern Europe and Asia and is known as an ingredient in the candy of the same name, while the root is used for a number of different medical purposes.

Tea tree oil is another helpful herb, as it is very effective in killing bacteria. While studies have confirmed that tea tree oil can slow the growth of P. acnes, the bacterial strain associated with acne, it also seems to be less harsh on the face than benzoyl peroxide. Tea tree oil can be found in a wide range of products, including facial cleansers, and should only be used topically.

What Is Beauty

If you look on television, you will see a skin deep definition of beauty. Beauty is having perfect hair, teeth, skin, clothes, and style. In order to be seen as beautiful in the superficial world, you must by the most expensive and prettiest clothes, have perfectly straight and white teeth, and have perfectly pristine and stylish hair at all times. However, if you live outside of Hollywood and do not judge yourself by the television set, you will see that there is a much deeper definition of beauty than that which the television portrays.

It Is Being Healthy

Health and beauty are linked hand in hand. One goes with the other. If you turn on the television and see a model or an actress on whom you can count every single rib, almost anyone will recognize that woman as being unhealthy. Anorexic or extremely thin women are not beautiful because they are not healthy. When you are healthy, you are beautiful. It does not matter how big you are, as long as you are healthy, you will look beautiful. A size four or a size twelve can be beautiful if it is the size your body is meant to be. Health and beauty are one in the same.

It Is Giving And Caring

The most beautiful thing that anyone can do is to be a giving and caring person. A person who is beautiful by the standards of Hollywood who does not volunteer, give to charity, or help people in need is not beautiful. A truly beautiful person is one who helps people who are less fortunate than they are. Someone who is naturally beautiful is someone who volunteers in their community, at local schools, and for causes that they care about. Beautiful people give to charity and actually care about that charity. It does not matter what you look like on the outside—when you are giving of yourself via your time and money, you are a beautiful person.

Natural Beauty Is Timeless

While Hollywood stars seem to have an expiration date, true natural beauty is absolutely timeless. You do not need plastic surgery or cosmetic procedures to enhance or maintain natural beauty. All you need is love, kindness, charity, and respect for others and yourself to maintain natural beauty. This is because natural beauty does not hinge upon a wrinkle free face, taunt and tight skin, or a perfectly sculpted body. The most beautiful people in life have been people like Mother Theresa and Jesus. Neither one fit the standards of superficial beauty, but both gave and sacrificed of themselves freely. That is what true beauty is.

How to Remove Blackheads

Blackheads are so much worse than the regular pimple. It is not as easy to learn how to remove blackheads because they are in deeper and tighter. Blackheads tend to run in cycles with showing up and some are just so bad they seem to stay for a long time.

Concern yourself with the fact that in learning how to get rid of blackheads, the pores are still blocked but they show up much more prominent and in places like the nose that is the first thing everyone sees. If you want to find out how to remove blackheads, you need to stop and take a look at yourself. Never take the hard way and start squeezing, poking, and prodding them.

The nasty things will certainly bother you more as you try to find ways in how to remove blackheads from your skin. A permanent fix is not found in any squeezing. The oil and dirt still remain inside and must be removed. You can actually break the blood vessels in the nose and under the skin if you push too hard and them you have a whole new problem on your hands.

The safest and easiest way in trying to learn how to remove blackheads effectively is the use of the strip. You place it on the nose and wait for it to dry. You then pull from one side to the other and the blackheads are supposed to come off with the stickiness. They are pretty inexpensive and not only work good but are fun to use. You can remove about half of the blackheads you have with the strip.

A hot wash cloth will also effectively work in the quest of learning how to remove blackheads. If you will scrub you r face with a gentle scrub and then follow with a hot wash cloth held for ten minutes, the pores will open and allow the nastiness to come out and be cleaned away. There are blackhead removers in professional strength but if you have a bad case of acne, the harsh chemicals might irritate your skin even more.

How to Look Beautiful, How to Look Young

To look beautiful and young is dream of every person, especially girls dream to look younger mostly. It’s no matter how old you are you would like to look young and smart. There are a number of beauty tricks that can take the years off you. These beauty tips will make you look young and you will start feeling young too. Following are few tips that can help to keep your skin healthy and you will look beautiful, young and super at any age.

Useful tips-If you want to look beautiful you should keep yourself hydrated and try to drink 8-10 glasses of water everyday. Taking this amount of water not only keeps you hydrated but it also helps to flesh out extra toxins from the body.

Most of the time the chemical based products can harm the skin. So, you should avoid using those products and try to depend o0n natural products for makeup a natural products are harmless.

Sunrays have harmful ultraviolet rays that are main cause of skin diseases then you should use some tricks to avoid the harmful rays of suns as you should use an umbrella and apply a sunscreen lotion before going out in the water. You should wear sunglasses to save your eyes from the sun’s heat.

You should apply a high quality moisturizer once or twice a day to your face and neck to moisturize your skin. If you would practice this, you will see a huge difference in the texture of your face. It would also be more beneficial if you choose a face cream that is designed to even your skin tone and get rid of age spots and wrinkles.

If you want to look beautiful, you must eat the right kind of food. You should avoid junk food, instant food and fast food, as this will accelerate the aging of skin. You should avoid taking much stress as too much stress is also bad for our skin and body. Stress can cause instability in our hormonal system which leads to acne and acne is the biggest problem arises for beautiful skin.

If you want to get beautiful skin, you must practice exercises, yoga and meditation regularly as this can lead to good blood circulation which will helpful in bringing more oxygen to the skin.

Skin’s Formula - Smart Nutrients for Beauty and Young Active Brain

Your skin is a reflection of your body’s overall health. A consistent maintenance is needed for your skin and body. There are also powerful ingredients that can keep your mind youthful at any age.

Our perfect anti-aging skin dietary product is necessary for everybody who cares about their skin staying young and healthy. Our formula significantly slows the aging process in skin, protects skin cells, capillaries and elastic tissues from early aging and environmental stress. Some of them also improved mitochondrial function, slowed and reversed the age-related cognitive decline.

What is in that Beauty and Mind bottle:

Vit A-is better known as beta-carotene or retinol-very important for healthy skin. It stimulates growth of the base layer of the skin cells and helps them to differentiate normally. It does this both for external and internal skin cells. It helps also structural integrity, thus helping to protect from cancer cell development.

Vit B-5-Pantothenic acid is probably the only vitamin you may not be deficient in. However the important reason to have efficient vit B-5 in the body-it may help you to heal scars, wounds caused by any kind of injures and dermatology procedures. It have been shown to accelerate the closure of the skin wound and increase the strength of scar tissue, improves skin consistency, resolves acne and decreases pore sizes.

DMAE-can tighten the skin and decrease facial sagging. The DMAE antioxidant properties help the membrane resist stress and protect from free radical damage. It also increases the effects of the antioxidants in the skin.

People, who regularly take DMAE often, get the improvement in the facial musculature, resulting in a leaner look.

It is also known as a “Brain” or “smart” drug. It increases the chemicals in the brain that are needed for short-term memory and concentration.

DMAE is a substance that is known to stabilize cell membranes. Cell membrane degradation has been found as one of the prime mechanisms of normal aging.

DMAE is a precursor to choline, which inside cells is converted to phosphatodycholine and used in building and repair of cell membranes, especially in the skin and in the brain. When mixed with other amino acids and nutrients, it has a dramatic firming effect on the skin.

MSM- the key ingredient is naturally occurring organic sulfur with multiple functions in the body. It is called Nature’s Beauty Mineral, which plays an essential role in the health and maintaining of the collagen and elastin of the skin and is vital for the formation of healthy cells. It is one of the least toxic substances in nature, as water. It is necessary for healthy collagen and keratin production which is essential for healthy skin, hair and nails.

Acetthyl L-Carnitine-It prevents damage to nerve growth factor, prohibits the destruction of brain cells. When there are inadequate levels of acetyl L-carnitine, normal brain metabolism is compromised. It serves as a neurotransmitter itself, enhancing the production of acetylcholine, one of the brain’s most important neurotransmitters.

It was found in the Berkley University that by combining Acethyl L-Carnitine with the most powerful form of R-Alpha Lipoic Acid-could slow the cell aging process. It maintains youthfulness of cells and provides good mental nourishment. Its supplementation supports glutathione levels. Within one month after administering this dynamic combo, these ingredients not only reversed brain aging, but also improved memory and physical activity.

R Alpha Lipoic Acid- after using in only 2 weeks it will be a significant decrease in the levels of free radicals and increase in the levels of glutathione, similar to younger person. It will be a dramatic change in appearance and activity. It is a supreme antioxidant.. It also stimulates increased oxygen consumption at the cellular level, dramatically restoring brain cells to youthful ranges. ALA is also involved with various metabolic functions that regulate energy production in muscles, glucose metabolism, liver and nervous system function, as well as al physiological processes that are intimately linked to proper brain function.

N-Acetyl Cystein-known as “NAC” provides powerful immune support and has powerful antioxidant potential. It has the ability neutralize cell and DNA damaging by free radicals, and can help slow down the aging process. It plays a protective role against cigarette smoke, auto exhaust and etc. It is the most effective way of boosting cellular

gluthatione levels, which is the body’s primary antioxidant. It helps the formation of keratin, thus enhancing strength of skin, hair and nails.

Lycopene-is the caratenoid which can contribute to life-long protection against harmful UV radiation. It can produce higher serum levels of antioxidants, thicker and denser skin, less rough and scaly skin, better elasticity of skin, less cell damage.

Grean Tea Extract-it is necessary for slowing down skin aging, because polyphenols in Grean tea have well-documented antioxidant and anti-inflammatory activities.

Resveratol Extract-is a powerful anti--aging and antioxidant product. It can help the treatment of skin problems caused by stress. It is a stimulator of collagen synthesis, blocks the degeneration effects from UVB radiation. Taken with DMAE-has better absorption properties.

Hyaluronic Acid-is used to promote water retention and cellular rejuvenation of skin cells .It increases the water retention level of the skin’s surface by more than 1,000%. It is a very expensive product and retains water better than other moisturizing ingredients. This increases elasticity and adverse the formation of wrinkles.

When choosing what supplements to start with-use the combination of smart and beauty nutrients-You will feel and look young at any age.

vesal

sugali

Lambadi

Introduction to the Lambadi of Andhra Pradesh: Lambadi is a special kind of dance of Andhra Pradesh. In this form of dance, mainly the female dancers dance in tune with the male drummers to offer homage to their Lord for a good harvest. At Anupu Village near Nagarjunakonda, Lambadi dance originated. They are actually semi-nomadic tribes who are gradually moving towards civilization and decency. This dance is mainly restricted among the females and rarely the males participate in Lambadi Dance. Lambadi is a special kind of Folk Dance which involves participation by tribal women who bedeck themselves in colorful costumes and jewelry. Description of the Lambadi Dance: Mostly the Senegalese and Banjaras take part in the Lambadi Dance. They are the semi nomadic tribes of Andhra Pradesh. During the dance, the women dancers wear saree in a Rajasthani style. They also wear various jewelries all over heir body. The saree of the Lambadi Dancers are decorated with mirrors and sequin. Ivory bangles and ornaments are a part and parcel of the Lambadi Dance. Since Lambadi is a dance of the females, it is neither vigorous nor erotic. The subtle feminine movements of the Lambadi Dancers are delightful and rhythmic. When the drum is being played the dance gains a momentum and sensuousness. In order to support the female dancers and to compliment them with rhythmic touches, the male drummers often start dancing with their female counterparts. This is an interesting part of the Lambadi Dance. The Lambadi Dance is inspired from the daily chores of the farmer and it mainly involves on issues such as harvesting, sowing and planting.

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TERMS&CONDICTIONS

PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS AND THE FAQ BEFORE REGISTERING FOR THE GOOGLE ADSENSE ONLINE PROGRAM. PARTICIPATION IN THE GOOGLE ADSENSE ONLINE PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.

Introduction. This agreement ("Agreement") between You and Google Inc. ("Google") consists of these Google AdSense Online Program (the "Program") Standard Terms and Conditions ("Terms and Conditions"). A description of the Program, as generally offered by Google, is available at the Program Frequently Asked Questions ("FAQ") URL, located at https://www.google.com/adsense/faq, or such other URL as Google may provide from time to time. "You" or "Publisher" means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.

1. Program Participation. Participation in the Program is subject to Google’s prior approval and Your continued compliance with the Program Policies ("Program Policies"), located at https://www.google.com/adsense/policies, and/or such other URL as Google may provide from time to time. Google reserves the right to refuse participation to any applicant or participant at any time in its sole discretion. By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve (a) third party and/or Google provided advertisements and/or other content (such third party provided advertisements, Google provided advertisements and other content, collectively, "Ads"), provided, however, that if Google serves non-compensated content, You will have the ability to opt out of receiving such content as part of the Program, (b) related Google queries and/or Ad search box(es) (collectively, "Links"), (c) Google Web and/or Site search results (collectively, "Search Results"), and/or (d) Google referral Ads ("Referral Buttons"), each in connection with the Web site(s), media player(s), video content and/or mobile content that You designate, or such other properties expressly authorized in writing by Google (including by electronic mail) (such other properties, "Other Properties"), and the Atom, RSS, or other feeds distributed through such Web site(s) , media player(s), video content, mobile content and/or Other Properties (each such Web site, media player, video content, mobile content, Other Property or feed, a "Property"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual "Web page", "Web site", "Web site page" or the like that is part of the Property will also mean feeds and media players distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail). In some circumstances expressly authorized in writing by Google (including by electronic mail), You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not, for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property. If, however, You subsequently use your Account to participate in the Program (i.e. for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property), then such use of the Program will be governed by the terms of this Agreement. You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

2. Implementation and Operation of Ads, Search Results, and Referrals. You agree to comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features (as defined in Section 12 below) in connection with Your Property(ies), including without limitation by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized in writing by Google (including by electronic mail).
* AdSense for Search. If You have elected to receive Search Results, You will display on Your Property(ies) a Google search box (a "Search Box") in accordance with the specifications provided by Google. Except for related Google queries, all search queries (including queries entered into an Ad search box) must originate from individual human end users inputting data directly into a Search Box (or Ad search box, as applicable) on Your Property(ies). You will send any and all queries (without editing, filtering, truncating, appending terms to or otherwise modifying such queries individually or in the aggregate) to Google and Google will use commercially reasonable efforts to provide You with corresponding Search Results and/or Ads, as applicable and as available. Search Results and any accompanying Ads will be displayed on Web pages that may be hosted by Google (each, a "Search Results Page"), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time.
* AdSense for Content. All content and Property-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ. You may select a format approved by Google for the display of Ad Units in connection with the Property(ies), but You acknowledge and agree that Ads and/or Links: (i) shall only be displayed in connection with the Property(ies), each of which is subject to review and approval by Google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein.
* Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Property(ies) in accordance with the specifications provided by Google. End users who click on a Referral Button will be directed to a Web page that may be hosted by Google ("Referral Page"), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time. A "Referral Event" will be initiated when an end user clicks on a Referral Button from the Property and will be completed when the referral requirements for the relevant product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at https://www.google.com/adsense/referrals, or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Property. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Property, unless expressly authorized in writing by Google (including by electronic mail).
* AdSense for Video. If you have elected to use AdSense for Video, Your participation is subject to your continued compliance with the AdSense for Video Program policies located at http://adsense.google.com/support/bin/answer.py?answer=73987 or the URL as Google may provide from time to time. All Ads (including Ads served in response to end user clicks on and queries entered into Links, if any) shall be (1) grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as Ad Unit(s) or (2) pre-, post- or interstitial roll in connection with third party video content, in each case in standard formats as offered generally by Google from time to time, as may be further described in the applicable policies. You acknowledge and agree that the Ads will be displayed on the Property in a video format approved by Google, and that such Ads: (i) shall only be displayed in connection with the Property(ies) and non-advertisement video content (collectively "Video Media"), all of which is subject to review and approval by Google in its discretion at any time; and (ii) shall only be requested in connection with end user initiated Video Media. In addition, You agree that You may only display one (1) Ad Unit within Your media player at any single time, unless otherwise approved by Google in writing.
* General; Serviced Pages; Filtering; Beta Features. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a "Serviced Page") any advertisement(s) or content that an end user of Your Property(ies) would reasonably confuse with a Google advertisement or otherwise associate with Google. Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Some Program features are identified as "Beta" or otherwise unsupported ("Beta Features"). To the fullest extent permitted by law, Beta Features are provided "as is" and at Your option and risk. You shall not disclose to any third party any information from Beta Features, existence of non-public Beta Features or access to Beta Features.

3. Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with Your Property(ies).

4. Parties' Responsibilities. You are solely responsible for the Property(ies), including all content and materials, maintenance and operation thereof, the proper implementation of Google's specifications, and adherence to the terms of this Agreement, including compliance with the Program Policies. Google reserves the right to investigate, at its own discretion, any activity that may violate this Agreement, including but not limited to any use of a software application to access Ads, Links, Search Results, or Referral Buttons or to complete any Referral Event, or any engagement in any activity prohibited by this Agreement. Google is not responsible for anything related to Your Property(ies), including without limitation the receipt of queries from end users of Your Property(ies) or the transmission of data between Your Property(ies) and Google. In addition, Google shall not be obligated to provide notice to You in the event that any Ad, Link, Search Result, or Referral Button is not being displayed properly to, or Referral Event is not being completed properly by, end users of the Property(ies).

5. Prohibited Uses. You shall not, and shall not authorize or encourage any third party to: (i) directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button (including without limitation by clicking on "play" for any video Ad) through any automated, deceptive, fraudulent or other invalid means, including but not limited to through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the unauthorized use of other search engine optimization services and/or software; (ii) edit, modify, filter, truncate or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way without authorization from Google; (iii) frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (iv) redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page; intersperse any content between the Ad and the Advertiser Page, between the page containing the Search Box and the Search Results Page, or between the Referral Button and the Referral Page; or otherwise provide anything other than a direct link from an Ad to an Advertiser Page, from the page containing the Search Box to the Search Results Page, or from the Referral Button to the Referral Page; (v) display any Ad(s), Link(s), or Referral Button(s) on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content; (vi) directly or indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral Buttons in, any software application, Web site, or other means other than Your Property(ies), and then only to the extent expressly permitted by this Agreement; (vii) "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any Ads, Links, Search Results, or Referral Events, or any part, copy, or derivative thereto; (viii) act in any way that violates any Program Policies posted on the Google Web Site, as may be revised from time to time, or any other agreement between You and Google (including without limitation the Google AdWords program terms); (ix) disseminate malware; (x) create a new account to use the Program after Google has terminated this Agreement with You as a result of your breach of this Agreement; or (xi) engage in any action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill. You acknowledge that any attempted participation or violation of any of the foregoing is a material breach of this Agreement and that we may pursue any and all applicable legal and equitable remedies against You, including an immediate suspension of Your account or termination of this Agreement, and the pursuit of all available civil or criminal remedies.

6. Termination; Cancellation. Subject to any third party agreements You may have with other Google customers (e.g., Your Web hosting company), You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Property in the Program with or without cause at any time by removing the Google JavaScript or similar programming from Your Properties. You may terminate this Agreement with or without cause at any time by sending written notice of your desire to cancel Your participation in the Program to adsense-support@google.com. This Agreement will be deemed terminated within ten (10) business days of Google's receipt of Your notice. Google may investigate any activity that may violate this Agreement. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Property in all or part of the Program for any reason. In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more. Upon termination of participation of any Property in the Program or termination of this Agreement for any reason, Sections 3, 6 through 10, and 14 through 17 shall survive termination.

7. Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.

8. No Guarantee. Google makes no guarantee regarding the level of impressions of Ads or clicks on any Ad or Referral Button, the timing of delivery of such impressions and/or clicks, the completion of Referral Events, or the amount of any payment to be made to You under this Agreement. In addition, for the avoidance of doubt, Google does not guarantee the Program will be operable at all times or during any down time (i) caused by outages to any public Internet backbones, networks or servers, (ii) caused by any failures of Your equipment, systems or local access services, (iii) for previously scheduled maintenance or (iv) relating to events beyond Google’s (or its wholly owned subsidiaries’) control such as strikes, riots, insurrection, fires, floods, explosions, war, governmental action, labor conditions, earthquakes, natural disasters, or interruptions in Internet services to an area where Google (or its wholly owned subsidiaries) or Your servers are located or co-located.

9. No Warranty. GOOGLE MAKES NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING, LINKS, SEARCH, REFERRALS, AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE. TO THE EXTENT ADS, LINKS, AND SEARCH RESULTS ARE BASED ON OR DISPLAYED IN CONNECTION WITH NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.

10. Limitations of Liability; Force Majeure. EXCEPT FOR ANY INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS AND/OR PROPRIETARY INTERESTS RELATING TO THE PROGRAM, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii) GOOGLE'S AGGREGATE LIABILITY TO PUBLISHER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE NET AMOUNT PAID BY GOOGLE TO PUBLISHER DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into this Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties. Without limiting the foregoing and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions, and power failures.

11. Payment. You shall receive a payment related to the number of valid clicks on Ads, the number of valid impressions of Ads, the number of valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Property(ies), and/or other events performed in connection with the display of Ads on Your Property(ies), in each case as determined by Google for its participants in the Program. If You have elected to receive Search Results, this payment will be offset by fees applicable to Search Results. Unless otherwise agreed to by the parties in writing (including by electronic mail), payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month that Ads or Referral Buttons are running on Your Property or that Ads are running on Search Results Pages if Your earned balance is US $100 or more. In the event the Agreement is terminated, Google shall pay Your earned balance to You within approximately ninety (90) days after the end of the calendar month in which the Agreement is terminated by You (following Google's receipt of Your written request, including by email, to terminate the Agreement) or by Google. In no event, however, shall Google make payments for any earned balance less than US $10. Notwithstanding the foregoing, Google shall not be liable for any payment based on: (a) any amounts which result from invalid queries, invalid Referral Events, or invalid clicks or impressions on Ads generated by any person, bot, automated program or similar device, as reasonably determined by Google, including without limitation through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, (ii) solicited by payment of money, false representation, or request for end users to click on Ads, or (iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events; (b) Ads or Referral Buttons delivered to end users whose browsers have JavaScript disabled; (c) Ads benefiting charitable organizations and other placeholder or transparent Ads that Google may deliver; or (d) clicks co-mingled with a significant number of invalid clicks described in (a) above, or as a result of any breach of this Agreement by You for any applicable pay period. Google reserves the right to withhold payment or charge back Your account due to any of the foregoing or any breach of this Agreement by You, pending Google's reasonable investigation of any of the foregoing or any breach of this Agreement by You, or in the event that an advertiser whose Ads are displayed in connection with Your Property(ies) defaults on payment for such Ads to Google. In addition, if You are past due on any payment to Google in connection with any Google program (including without limitation the Google AdWords program), Google reserves the right to withhold payment until all outstanding payments have been made or to offset amounts owed to You in connection with the Program by amounts owed by You to Google. To ensure proper payment, You are solely responsible for providing and maintaining accurate address and other contact information as well as payment information associated with Your account. For U.S. taxpayers, this information includes without limitation a valid U.S. tax identification number and a fully-completed Form W-9. For non-U.S. taxpayers, this information includes without limitation either a signed certification that the taxpayer does not have U.S. Activities (as described on the Google AdSense: Tax Information Page located at https://www.google.com/adsense/taxinfo, or such other URL as Google may provide from time to time) or a fully-completed Form W-8 or other form, which may require a valid U.S. tax identification number, as required by the U.S. tax authorities. Any bank fees related to returned or cancelled checks due to a contact or payment information error or omission may be deducted from the newly issued payment. You agree to pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Program. Google may change its pricing and/or payment structure at any time. If You dispute any payment made under the Program, You must notify Google in writing within thirty (30) days of any such payment; failure to so notify Google shall result in the waiver by You of any claim relating to any such disputed payment. Payment shall be calculated solely based on records maintained by Google. No other measurements or statistics of any kind shall be accepted by Google or have any effect under this Agreement. The payments made under this Agreement are for use by You only and may not be transferred or in any manner passed on to any third party (i.e., distributed to Properties managed by You that require separate payments) unless expressly authorized in writing by Google (including by electronic mail). From time to time Google may be holding funds, payments and other amounts due to You in connection with the AdSense Program. You acknowledge and agree that Google may, without further notice to You, contribute to a charitable organization selected by Google all funds, payments and other amounts related to the AdSense Program that are held by Google and that are due to you (if any), but which Google is unable to pay or deliver to You because Your account is Inactive (as defined below). "Inactive" means that, based on Google’s records: (a) for a period of two (2) years or more You have not logged into your account or accepted funds, payments or other amounts that Google has attempted to pay or deliver to You, and (b) Google has been unable to reach You, or has not received adequate payment instructions from You, after contacting You at the address shown in Google’s records.

12. Publicity. You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages. If You wish to use Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features"), You may do so, so long as such use is in compliance with this Agreement and in compliance with Google's then current Brand Feature use guidelines, and any content contained or referenced therein, which guidelines may be found at the following URL: http://www.google.com/permissions/guidelines.html (or such other URL Google may provide from time to time).

13. Representations and Warranties. You represent and warrant that (a) all of the information provided by You to Google to enroll in the Program is correct and current; (b) You are the owner of each Property or You are legally authorized to act on behalf of the owner of such Property(ies) for the purposes of this Agreement and the Program; (c) You have all necessary right, power, and authority to enter into this Agreement and to perform the acts required of You hereunder; and (d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder. In addition, to the extent that Your Site is a media player (1) You represent and warrant that You have a valid license to use and distribute such media player (including all content therein, including without limitation any Ads or Ad Units) for the purposes of this Agreement and the Program; and (2) You shall ensure that any media player(s) that constitute the Site shall comply with the terms and conditions set forth herein. You further represent and warrant that each Property and any material displayed therein: (i) comply with all applicable laws, statutes, ordinances, and regulations; (ii) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) are not pornographic, hate-related or otherwise violent in content.

14. Your Obligation to Indemnify. You agree to indemnify, defend and hold Google, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively "Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your use of the Program, the Property(ies), and/or Your breach of any term of this Agreement.

15. Google Rights. You acknowledge that Google owns all right, title and interest, including without limitation all Intellectual Property Rights (as defined below), in and to the Program (including Google's ad serving technology, search technology, referral technology, and Brand Features, including implied licenses, and excluding items licensed by Google from third parties and excluding any third party media player that may comprise the Property), and that You will not acquire any right, title, or interest in or to the Program except as expressly set forth in this Agreement. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from any Google services, software, or documentation, or create or attempt to create a substitute or similar service or product through use of or access to the Program or proprietary information related thereto. You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Referral Buttons, as applicable). "Intellectual Property Rights" means any and all rights existing from time to time under patent law, copyright law, semiconductor chip protection law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as, any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide.

16. Information Rights. Google may retain and use, subject to the terms of the Google Privacy Policy (located at http://www.google.com/privacy.html, or such other URL as Google may provide from time to time), all information You provide, including but not limited to Property demographics and contact and billing information. You agree that Google may transfer and disclose to third parties personally identifiable information about You for the purpose of approving and enabling Your participation in the Program, including to third parties that reside in jurisdictions with less restrictive data laws than Your own. Google may also provide information in response to valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims. Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Property URLs, Property-specific statistics and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties. In addition, You grant Google the right to access, index and cache the Property(ies), or any portion thereof, including by automated means including Web spiders or crawlers.

17. Miscellaneous. This Agreement shall be governed by the laws of California, except for its conflicts of laws principles. The parties specifically exclude from application to the Agreement the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act. The parties agree that they will try in good faith to settle within thirty (30) days any dispute relating to this Agreement ("Dispute"). If the Dispute is not resolved within thirty (30) days after such Dispute arose, the Dispute must be resolved by arbitration. The arbitration will be submitted to the International Centre for Dispute Resolution of the American Arbitration Association ("AAA") and conducted in accordance with the Expedited Commercial Rules of the AAA in force as of the date of this Agreement ("Rules"). There will be one arbitrator selected by mutual agreement of the parties. The arbitration will be conducted in English and the place of arbitration will be in Santa Clara County, California, USA. Either party may, without waiving any remedy under this Agreement, apply to any court having jurisdiction for any interim, provisional or injunctive relief necessary to protect the rights or property of that party until the arbitration award is rendered or the Dispute is otherwise resolved. Any decision rendered by the arbitral tribunal will be final and binding on the parties, and judgment thereon may be entered by any court of competent jurisdiction. The arbitral tribunal will be empowered to order equitable or injunctive relief consistent with the remedies and limitations set forth in this Agreement. The parties agree that all arbitral proceedings conducted pursuant to this Section, including the existence of any arbitral proceedings and information disclosed in the course of such arbitral proceedings, will be considered confidential information not to be disclosed to third paries. The parties may, however, disclose such information to an appropriate court under confidentiality restrictions, as is necessary to seek enforcement of any award rendered by the arbitral tribunal or to seek any relief permitted under the terms hereof. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof. Any modifications to this Agreement must be made in a writing executed by both parties, by Your online acceptance of updated terms, or after Your continued participation in the Program after such terms have been updated by Google. The failure to require performance of any provision shall not affect a party's right to require performance at any time thereafter, nor shall a waiver of any breach or default of this Agreement constitute a waiver of any subsequent breach or default or a waiver of the provision itself. If any provision herein is held unenforceable, then such provision will be modified to reflect the parties' intention, and the remaining provisions of this Agreement will remain in full force and effect. You may not resell, assign, or transfer any of Your rights hereunder. Any such attempt may result in termination of this Agreement, without liability to Google. Notwithstanding the foregoing, Google may assign this Agreement to any affiliate at any time without notice. The relationship between Google and You is not one of a legal